Friday, 18 November 2016
Whether you are running a business or starting a new enterprise, you must be aware of the SWOT analysis. It is a process involving the assessment of key strengths, weaknesses, threats, and opportunities faced by your brand in the market. Most of the businesses commit a mistake by restricting this SWOT analysis to only a new product and they fail to capitalize on their brand’s valuation. However, when taking up a SWOT analysis, you should have a wider perspective. Consider both the products and brand for having an actionable strategy for the business as a whole. Here is how to do SWOT analysis for enhancing your brand value.
Friday, 4 November 2016
Whether you are breaking into an industry with a new product or are a well-established business looking to promote a potential idea, there is certainly a credible cause for doing your ‘homework’. The objective could be to understand which of your marketing campaign options will work best for the target audience and location. In order to determine this there must be some analysis of factors first which can help isolate options, spend money effectively and save time and energy on the available resources.
Would you start your own business if you knew you couldn’t fail? What if you knew of a definite way to feel entirely confident going head first into your new business adventure! The key is to utilize the templates of business strategy analysis, which will allow you and your stakeholders to take a close look at all of the potential and apparent Strengths, Weaknesses, Opportunities, and Threats relevant to your business plan.